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In the early hours of September 15, in the studio building of an enterprise in Zhongshan's Shaxi Town, Chen Zheyu stood before the camera, donning a polo shirt from his own brand "Wen Dao" (literally "to ask for directions"), and showcasing a product.

This 25-year-old entrepreneur, who returned from the University of the Arts London, is embarking on a transoceanic "Wen Dao" journey, weaving his entrepreneurial dreams into the vibrant textile landscape of Zhongshan and creating a new narrative for the next generation of business founders.

When he pursued further studies in the UK in 2018, the business strategies of global luxury brands like LV and Gucci discussed in class ignited his ambition to create a Chinese luxury brand.

"Shaxi is striving to become the 'knitwear capital of China,'" Chen said. "International design concepts must be deeply rooted in the local industrial ecosystem. In Zhongshan, one can access the resources in the entire supply chain, from yarn to finished garments, within a mere half-hour."

In March last year, the Wendao brand launch event featured Olympic champion Tian Liang and his wife as special guests, with a single live-streaming session achieving over 3 million yuan in sales. Behind this successful debut lay three months of relentless effort by Chen's team.

"I hope in five years, when people mention Wendao, it will be as natural as when they talk about Uniqlo." Chen said. In his strategic plan, Zhongshan serves not only as the starting point but also as the launchpad for global expansion. For him, this fertile ground marks the first significant step in charting his own "Chinese fashion map."